Prastuti Priya Hazarika
Born and raised in Tezpur, the cultural capital of Assam, Prastuti grew up immersed in history, art, and tradition. From childhood, creativity was her natural language. Fashion, painting, visual details, and storytelling captivated her imagination, transforming from passion into purpose.
She studied Fashion Design at the School of Fashion Technology (SOFT) and earned her postgraduate degree in Fashion Management from the National Institute of Fashion Technology (NIFT). Through internships and hands-on experience, she refined her craft. Her work earned recognition and validation, fueling her commitment to fashion design as a career.
About the brand
In 2025, Prastuti Hazarika officially launched her brand from a small home studio. With limited resources at the start, she managed everything herself, from design to management. The challenges were many, but they taught her resilience and gave her a sharper clarity of vision. Rather than rushing growth, she chose to focus on authenticity, craft, and quality.
Her aesthetic blends contemporary fashion with echoes of Indian art and culture, while weaving in textile traditions and motifs from Assam. Each piece strikes a delicate balance between imagination and structure, designed not only to look beautiful but also to tell a story.
At the heart of her philosophy is the belief that innovation and heritage must coexist. She is committed to keeping craft and textiles alive, while reinterpreting them for the present. For her, fashion is not just about clothing, it is a narrative that connects the past, the present, and the future.
